Start with one canonical article. Do not start with five platform drafts.

The article should answer three questions:

  1. What is the claim?
  2. Why does it matter?
  3. What should the reader do differently?

Then create a distribution packet:

X: compressed argument
Xiaohongshu: visual hooks and practical takeaway
YouTube: narrative script
Discord: discussion prompt
Instagram: caption and carousel beats

The packet can be generated by Codex, but it should be reviewed by a human before posting. Each platform has its own expectations and failure modes.

Use the playground demo to test the idea shape before writing the final article.